Transportation Industry - Knowledge & Resource Center

GCat: Transportation Modes
MCat: Public Transportation
Cat: Marketing - Fare Policy

Marketing transit systems to current and potential users to make use more attractive. Fare policy and fare structure of transit. Improvement of services, routes, schedules and user information systems.

19 Resources
Analysis of Transit Fare Evasion [pdf] [32781] ?

Statistical analysis and data of fare evasion costs for a transfer facility.

Bus Transit Fare Collection Practices [pdf] [32776] ?

Detailed report on fare collection and evasion issues.

Designing Printed Transit Information Materials [pdf] [32811] ?

Guidebook for transit service providers to develop effective maps and other printed materials for travelers.

Developing a Printed Transit Information Material Design Manual [pdf] [32812] ?

Technical information on the development of a printed information material guidebook.

Early Transit Phase-In Policy: Promoting Transit in Growing Communities [32731] ?

Proactive effort by several municipalites to enable early introduction of transit service in new subdivisions.

Enhancing the Visibility and Image of Transit [32933] ?

How to market transit in North America.

Fare Evasion on Public Transport [32779] ?

Audit report of fare evasion policies and practices on rail, bus and ferry services.

Fare Evasion Review [pdf] [32778] ?

Review of fare evasion policies and costs of a city transit system.

Fare Policies, Structures, and Technologies [32883] ?

Guidance in the development and implementation of fare policies.

Fare Policy Regarding Regular and/or Inflation-Related Price Increases [pdf] [32353] ?

Report for transit agencies to consider adopting programmed fare increases.

Financial Incentives for Ridesharing, Transit, Vanpools Offered at the State Level [33363] ?

Overview of state financial incentives for TDM.

Marketing Transit Services to Business [pdf] [32930] ?

Guidebook of effective methods of transit marketing.

Self-Service, Barrier-Free Fare Collection [pdf] [32929] ?

Toolkit of considerations for applicability of self-service fare collection (SSFC) systems.

Strategies for Increasing the Effectiveness of Commuter Benefits Programs [pdf] [32523] ?

Marketing messages and tactics to develop and promote effective commuter benefits programs.

Survey of Proof-Of-Payment Enforcement Policies [pdf] [32783] ?

Survey and recommendations of fare collection enforcement policy.

Transit Information and Promotion - Traveler Response to Transportation System Changes [pdf] [32702] ?

Response to mass-marketed and targeted information and promotions, and real-time transit information

Understanding How to Motivate Communities to Support and Ride Public Transportation [pdf] [33353] ?

Strategies to increase public transit ridership.

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