Transportation Modes
Public Transportation
Marketing - Fare Policy
Marketing transit systems to current and potential users to make use more attractive. Fare policy and fare structure of transit. Improvement of services, routes, schedules and user information systems.
public transportation, marketing transit systems, fare policy, fare structure
Statistical analysis and data of fare evasion costs for a transfer facility.
Detailed report on fare collection and evasion issues.
Full text of manual.
Guidebook for transit service providers to develop effective maps and other printed materials for travelers.
Technical information on the development of a printed information material guidebook.
Proactive effort by several municipalites to enable early introduction of transit service in new subdivisions.
Audit report of fare evasion policies and practices on rail, bus and ferry services.
Guidance in the development and implementation of fare policies.
Report for transit agencies to consider adopting programmed fare increases.
Overview of state financial incentives for TDM.
Toolkit of considerations for applicability of self-service fare collection (SSFC) systems.
Marketing messages and tactics to develop and promote effective commuter benefits programs.
Survey and recommendations of fare collection enforcement policy.
Response to mass-marketed and targeted information and promotions, and real-time transit information
Guidance on transit pass program.
Strategies to increase public transit ridership.
